Privacy Policy

Document

Last updated: June 14, 2026

Our Commitment to Your Privacy

At Retro Brim, your trust matters as much as your style. We collect only what we need to give you a great shopping experience and we will never sell or rent your personal information to third parties. This Privacy Policy explains what we collect, how we use it, and what rights you have over your data.

By accessing or purchasing from retrobrim.com (the "Store" or "Services"), you acknowledge that you have read and understood this policy. If you have questions at any time, reach us at support@retrobrim.com.

Personal Information We Collect

We collect personal information when you interact with our Store. Depending on how you use the Services, this may include:

Contact details - your name, email address, phone number, billing address, and shipping address.
Payment information - credit/debit card details and transaction data, processed securely through our payment providers.
Account information - your username, password, security questions, and preferences if you create an account.
Order and transaction history - items you view, add to cart, purchase, return, or exchange.
Communications - messages or inquiries you send to our support team.
Device and usage data - your IP address, browser type, pages visited, and how you navigate the Store, collected automatically through cookies and similar technologies.

We collect this information from:

Directly from you, when you place an order, create an account, or contact us.
Automatically, through your device when you browse or interact with the Store.
From our service providers (such as Shopify, Printful, and payment processors) who process data on our behalf.

Cookies and Tracking Technologies

Like most online stores, Retro Brim uses cookies, pixels, and similar technologies to improve your browsing experience and help us understand how visitors use the Store.

Session cookies - temporary cookies that expire when you close your browser.
Persistent cookies - stored on your device to remember your preferences on future visits.
Pixels - small code snippets embedded in pages or emails that help us track page views, email open rates, and ad performance.

Analytics

We use Google Analytics to understand how visitors use our Store. Google Analytics collects anonymous data through cookies, including pages visited, time spent on site, and general location (country/city level). No personally identifiable information is sent to Google Analytics. You can opt out at any time using the Google Analytics Opt-out Browser Add-on. For more information on how Google uses this data, visit How Google uses information from sites or apps that use Google services.

You may disable cookies in your browser settings at any time. Please note that some features of the Store may not function properly if cookies are disabled.

How We Use Your Information

We use personal information only for legitimate business purposes, including:

Fulfilling your orders - processing payments, arranging shipping through Printful, and managing returns or exchanges.
Account management - creating and maintaining your account, and keeping your preferences saved.
Customer support - responding to your questions and resolving any issues quickly.
Marketing and promotions - sending you emails about new products, sales, and updates (you can opt out at any time).
Personalisation - recommending products and tailoring your shopping experience based on your activity.
Security and fraud prevention - detecting and preventing fraudulent or unauthorized activity on the Store.
Legal compliance - responding to lawful requests from authorities and enforcing our Terms of Service.

How We Share Your Information

We do not sell your personal information. We may share it with trusted third parties only where necessary to operate the Store or as required by law:

Shopify - our ecommerce platform, which hosts the Store and processes order data. Learn more at privacy.shopify.com.
Printful - our print-on-demand and fulfillment partner, who receives your shipping details to produce and deliver your order.
Payment processors - who handle transactions securely on our behalf.

Legal authorities

Business transfers - in the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
Marketing and analytics partners - who help us understand Store performance and serve relevant advertising. This includes Meta (Facebook and Instagram) , with whom we share customer activity data via the Meta Pixel and Meta Conversions API (server-to-server data sharing) to optimize our marketing campaigns. All shared data is subject to Meta’s own privacy policies.

Our Relationship with Shopify

The Store is hosted on Shopify. When you access or purchase from the Store, certain data is shared with Shopify as our technology provider. For more information, visit the Shopify Consumer Privacy Policy or use the Shopify Privacy Portal.

Third-Party Links

Our Store may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies before sharing any personal information.

Children's Privacy

Retro Brim is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information without parental consent, please contact us at support@retrobrim.com and we will promptly delete it.

Security and Data Retention

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is fully secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill your orders, maintain your account, comply with our legal obligations, and resolve disputes. When data is no longer needed, we securely delete or anonymize it.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Right to Access - request a copy of the personal information we hold about you.
Right to Delete - request that we delete your personal information.
Right to Correct - request corrections to inaccurate data we hold about you.
Right of Portability - receive your data in a portable format or request it be transferred to a third party.
Right to Opt Out - opt out of the sale or sharing of your data for targeted advertising purposes.
Marketing preferences - unsubscribe from promotional emails at any time via the unsubscribe link in any email we send.
Meta Ad Preferences - To opt out of how Meta uses your off-Facebook activity for ads, you can adjust your settings directly within your Facebook or Instagram account under Off-Facebook Activity .

If you reside in the UK or European Economic Area (EEA), you may also have the right to object to or restrict processing, and to withdraw consent where processing is based on your consent.

To exercise any of these rights, contact us at support@retrobrim.com.

International Data Transfers

Your personal information may be transferred to, stored, or processed in countries outside your own, including the United States. Where data is transferred outside the EEA or UK, we rely on recognized mechanisms such as the European Commission's Standard Contractual Clauses or equivalent safeguards.

Complaints

If you have concerns about how we handle your personal information, please contact us at support@retrobrim.com. If you are in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.